RLG offers clients strategic counseling to optimize the value and revenue returned from IP, both existing in current portfolios and contemplated as part of future business. Through audits of existing IP and portfolios, RLG quantifies the actual return of maintaining and further developing current investments to ensure that they provide a true benefit to the client’s business. In filtering out non-profitable sectors of the client’s portfolio and preventing non-profitable brands to consume resources, we can cut overhead and costs for the client and focus resources on developing sectors with potential for valuable growth.

 

RLG assesses current portfolios to provide clients with a complete picture of their present portfolio’s structure, valuation, and consequently its strengths and weaknesses. By assessing the competitor landscape in a given market, our firm can identify new markets and products that feed on the portfolio’s strengths and compensate for any unavoidable weaknesses to support and bolster the business. When clients are contemplating the development or acquisition of new IP rights, RLG assesses the risk and expected value of the IP by identifying its consistency with the current business model, anticipated competition, market trends, and the likelihood of challenges to the IP’s registration.

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